To better reflect the breadth and variety of services it provides to clients, Construction Technology Laboratories, Inc., is now CTLGroup. The new corporate identity of the Skokie, Ill., based consulting and testing firm was introduced in January at World of Concrete in Las Vegas.

In announcing the change, CTLGroup President and CEO Anthony Fiorato said, “We believe our new brand more accurately communicates the range of services, technologies, and capabilities that clients seek.” The new identity also incorporates the group's positioning statement “Building Knowledge. Delivering results.”

The firm began more than 75 years ago as the research and development arm of Portland Cement Association and remains a PCA subsidiary. It has operated as an independent corporation since 1987.