In conjunction with research partner Siemens, McGraw-Hill Construction has released “Greening of Corporate America SmartMarket,” which concludes that most U.S. business leaders are interested in sustainability and examining proactive ways to make that process a consistent part of their companies' missions. Eighteen percent of leaders surveyed are in the upper--or market transformational--stages, with 15% viewing sustainability as a competitive advantage, and 3% actually driving their entire businesses through this value-driven lens. Over the next three years, more companies see themselves as entering this top tier, with nearly a third of the sample aiming to be market leaders in sustainability.

“Greening,” the sixth in a SmartMarket report series, also finds that risk concerns are no longer the primary reason for a company to move toward sustainable practices; 60% of CEOs see the market differentiation that sustainability activities and green building can provide their companies, with over half of other respondents seeing this same benefit; and, 63% of CEOs recognize the financial benefits of green building, and 67% of them see a specific operating cost benefit from green. Additional information on the SmartMarket Report or other MHC studies, can be obtained at www.analyticsstore.construction.com, or by calling (+1) 800-591-4462.