Cemex USA teamed up with the annual Celestial Seasonings B Strong Ride in Boulder, Colo., to increase safety awareness on the streets while also fundraising for two local organizations. The cycling event had more than 800 cyclists bike on four routes through Boulder County.
Cyclists on two of the routes passed Cemex’s Lyons Cement Plant, traveling along a road where trucks and cyclists must share the street daily. Cemex opened up a cement tanker truck so cyclists could stop, climb inside the cab, and see a view of the road from the driver’s perspective. The learning experience was part of Cemex’s Safer Roads Together program, an initiative to increase safety awareness among cyclists and pedestrians.
“By sitting in the driver’s seat of one of our Cemex trucks, cyclists and pedestrians see safety from a unique view,” said Cemex USA Executive Vice President – Logistics Matthew Wild. “All road users bear some responsibility when it comes to safety, and by offering cyclists the opportunity to see the road from the driver’s standpoint, they can gain crucial insight that can help them stay safe when they are on the roads.”
According to statistics from the National Highway Transportation Safety Administration, more than 5,800 cyclists and pedestrians in the United States died in crashes with motor vehicles in 2015.
Cemex USA has hosted three previous Safer Roads Together events across the U.S. and additional ones are expected in the coming months.