Mondi has launched the Touch Bag – an industrial paper bag with an embossed element such as a logo or another visual. The embossed element not only draws attention to the brand; it also gives the packaging an emotional touch and presents an obstacle to product counterfeiters.
“We are excited to offer this new feature to our customers,” said Thomas Ott, chief operational officer of Mondi Industrial Bags. “Fillers can now further reinforce their brand on the packaging, and not only convey it in print but also through an emotional touch.”
To produce the Touch Bag, sack kraft paper is run between a backing roll and an embossing drum with a pattern defined by the customer. The high pressure applied by the drums creates the raised element, which has a unique look and feel that customers are sure to find memorable.
In today’s markets, there is strong competition in all fields. In order to be successful, fillers have to focus on their own customers’ benefits and differentiate themselves from other suppliers by offering a service that is not only exclusive, but sought after by a specific group of consumers. Packaging can underline this differentiation very strongly. The Touch Bag works with the customer brand and reinforces its image.
Product piracy is a growing challenge in many markets. Counterfeiters who hijack a valuable brand create risks for unwary customers and jeopardize the integrity of the brand. ”Consumers are led to believe that they buy a high-quality product, but in reality they risk being harmed by the inferior quality of a counterfeited product. The more sophisticated the packaging of each product, the more difficult it will be to fake,” stated Ott. The methods used to produce the Touch Bag are sophisticated, making it significantly more difficult for counterfeiters to gain the upper hand.
Mondi Industrial Bags, www.mondigroup.com