Lafarge Canada Inc. (Eastern Canada) announced the launch of its new corporate social responsibility platform. The new initiative, Deep Roots – Part Of Our Communities: Past, Present, And Future, supports Lafarge’s global Sustainability Ambitions for 2020, and will demonstrate and reinforce Lafarge Canada’s commitment to giving back to the communities.

“Our commitment to building better cities and communities extends beyond our plants, pits and quarries. We are proud of the social investments we make in the communities we serve and the deep roots we maintain across Eastern Canada,” said Bob Cartmel, president and CEO, Lafarge Canada Inc. (Eastern Canada). “Lafarge is dedicated to working with charitable, non-governmental, and community organizations that share our goal to help make a difference in local communities and regions,” added Cartmel.

Through Deep Roots, Lafarge Canada Inc. (Eastern Canada) will support projects in one or more of the following four areas: Water, Environment, Sustainable Construction, and the Canadian Forces, Veterans and their Families. These projects will be supported through direct financial contributions or through in-kind donations of Lafarge building solutions such as cement, concrete and aggregates.

“We are interested in supporting projects and initiatives that focus on water conservation and protection, the environment, sustainable construction, as well as initiatives that allow for a smoother transition for our men and women in uniform from the battlefields to the workplace,” concluded Cartmel.

More information on Deep Roots and how an organization can apply for funding can be found here.

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