Holcim Apasco, a subsidiary of the Swiss construction materials company, will be renamed Holcim México in order to “unify the brand and strengthen its presence as a global leader in the Mexican market,” according to Andreas Leu, Executive Committee Member and head of Holcim for the Latin America region.

A slowdown in Mexico’s construction industry has caused a 10 percent decline in cement demand in the first three months of 2013, but the firm expects cement sales to increase by 1 to 2 percent in 2013, according to Holcim México's CEO Eduardo Kretschmer.

“Mexico has great potential in the construction sector, as it is an emerging economy with strong macroeconomic fundamentals, a young population that in the coming years will demand more and better housing and infrastructure,” said Kretschmer.