Holcim Apasco, a subsidiary of the Swiss construction materials company, will be renamed Holcim México in order to “unify the brand and strengthen its presence as a global leader in the Mexican market,” according to Andreas Leu, Executive Committee Member and head of Holcim for the Latin America region.

A slowdown in Mexico’s construction industry has caused a 10 percent decline in cement demand in the first three months of 2013, but the firm expects cement sales to increase by 1 to 2 percent in 2013, according to Holcim México's CEO Eduardo Kretschmer.

“Mexico has great potential in the construction sector, as it is an emerging economy with strong macroeconomic fundamentals, a young population that in the coming years will demand more and better housing and infrastructure,” said Kretschmer.

Let's stay in touch!

All of the latest news and our digital edition sent to your inbox once a week.

We'll never share your email address, and you can opt out at any time, we promise.

Resource Center