The Global Cement & Concrete Association (GCCA) announced the appointment of Claude Loréa as cement director, effective early November. She will be based at the association’s offices in London.

Loréa joins the GCCA from European cement industry body Cembureau, where she currently holds the role of deputy chief executive and industrial affairs director. She will report to incoming GCCA chief executive Benjamin Sporton, and will be a member of the executive team.

Within her new role, Loréa will lead all aspects of GCCA work related to cement, calling for a practical understanding of its chemistry, production, co-processing, data collection and standards, as well as international climate policy, regulatory requirements and trends. She will also oversee the transition of the Cement Sustainability Initiative activities from the World Business Council for Sustainable Development to the GCCA. 

Sporton said, “Claude has exceptional technical expertise in cement production and a strong background in industry advocacy. This experience will be immensely valuable as GCCA builds its cement sustainability work program.” Loréa’s experience has also included the development of the European Cement Industry Low Carbon Economy Roadmap.

A Belgian national, Loréa earned a degree in civil engineering from the University of Brussels before becoming an environmental consultant and auditor. She worked as an environmental engineer with Cimenteries CBR in Belgium, before moving to Cembureau where she was appointed technical director and subsequently deputy chief executive.

GCCA noted that the lineup of the GCCA executive team will be completed with the appointment of a concrete and sustainable construction director, and a communications and policy director. The recruitment process for these two roles is currently under way.

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